About Me…
The tagline of the blog says it all : "Curiosity killed Nick". A large part of my personal life is driven by curiosity, asking questions, discovering, trying and hopefully enjoying new things. This also reflects in my professional life.
I am Nick Verhaegen, a web professional since 1999. My current focus is on getting the most out of a website, strategically as well as operationally. Strategically my focus is on 3 key targets for websites : customer service, customer aquisition and brand reinforcement. Operationally, the focus is on analytics and A/B testing, goal conversion optimization, ROI maximization, SLA definition with third party integrators, cross-company synergies with regards to web properties (B2C, B2B, recruitment, corporate...), traffic building and evangelization.
I am currently employed at SPE-Luminus, the number 2 on the Belgian energy market. There I manage the webteam inside the Communications department of the Retail organization. This team consists of marketeers as well as technical people. The team's focus is on managing the B2c website end to end. This means marketing-oriented tasks (SEO/SEA, testing&optimization, affiliate marketing, reporting, social...) and more technical tasks (writing functional&technical specs, end2end testing, development, interfacing with SAP IS/U & CRM, following up SLA's...)
While working, I got my Bachelor degree en Economics at the University of Antwerp. I'll probably start my Master there as well this year, but it might slip to next year... Studying gets so much easier when you get a bit older and do it out of interest instead of obligation 
Although my career has evolved from pure tech to a combination of tech and marketing/management, I still maintain a profound enthusiasm for technology. At work, I try to provide technical guidance to my team, keep a helicopter view of the web infrastructure and architecture, and I still try to write some code from time to time, mostly focusing on automation and workflow optimizations (sometimes getting comments from my team to stop it and let them do it :p ). At home, this is reflected in things like setting up a perfect digital media-center, writing my own software if I'm not happy with what's available and playing around with new things coming out (these days mostly focused on .Net, WPF, CMS and Augmented Reality).